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I’ve just encountered a stinky example of the Sneak into Basket dark pattern, courtesy of buymobilephones.net. I visited their website, picked the phone and contract I wanted, and clicked ‘Add to basket’.
The next view showed me my basket. But look: a little line saying ‘Mobile phone … Read more I like the layout of Raph Koster’s classic game design book, A Theory of Fun. You get the choice of reading the full text of the book (on the left- hand pages) or a quick potted version in pictures, by flicking through the right-hand pages. I’m sure it’s an old tactic but I’ve never … Read more I needed some very simple, cartoony figures to represent different user groups on a diagram I was drawing in Omnigraffle, and couldn’t find anything free and suitable online. So I started using Omnigraffle to make my own. A while later I was still tweaking Obsidian curves to create a little tie for one of … Read more Do video games learn what a gamer likes as they play, then tailor the rest of the game experience accordingly? Say I’m playing a game where every so often, I can pick up guns from the floor. I always pick up uzis, because I have a particular penchant for cutting zombies in half with … Read more “I am polite. Therefore you will not be annoyed” Obi Wan Kenobi would be proud. The Uncanny Valley: the point at which an anthropomorphic robot starts looking less like a convincing human and more like Phil Neville (Mori et al, 1997). Where can I find a good resource that proposes statistical evidence for good user experience design decisions? ‘We made this change, enquiries went up 30%’. That kind of stuff. Even if the stats are questionable and need picking apart. I feel a bit daft asking and hopefully someone can answer this easily… 80-20 rule, and … Read more Interesting presentation (albeit from 2006) about Google’s user experience by engineering director Jen Fitzpatrick. Some sample points: “Google is like a swiss army penknife”. The homepage has hardly changed since 1997. In early testing, people didn’t use the ‘I feel lucky button’ – they had no idea what it would do. But they liked … Read more We’re doing an MSc group project to come up with a design prototype. There’s six of us working together. Last week we got stuck. We had a bunch of survey data and the results of some fairly fruitful brainstorming sessions. But we couldn’t decide what to do next. The problem was that we suddenly … Read more |
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