A game made just for you

Do video games learn what a gamer likes as they play, then tailor the rest of the game experience accordingly?

Say I’m playing a game where every so often, I can pick up guns from the floor. I always pick up uzis, because I have a particular penchant for cutting zombies in half with … Read more

Does the internet know you better than your mum?

Imagine if you had access to a record of everything you’ve done online in the last five years – down to keystroke level, even – and could analyse it to see what it reveals about you as a person.

Lots of us are wary of the prospect of companies like Google tracking our every … Read more